Aide & Assist bespoke concierge monogram

About Us

Global Lifestyle & Personal Office

One accountable concierge to protect your time, coordinate the details and provide continuity wherever life moves.

Our Promise

Your private lifestyle office.

We operate as your private lifestyle office — removing friction, saving time, and ensuring continuity across London, Dubai, and beyond. Every interaction is considered. Every detail, anticipated.

A Mayfair private office at golden hour

Who We Serve

Ultra High Net Worth Individuals, founders, family offices, senior corporate leaders, and globally mobile families.

Advising a principal's household? See our family office services — asset oversight and multi-jurisdiction coordination on one record.

Core Services

A single team, a complete remit.

01

Personal & Executive Assistance

02

Travel & Mobility Management

03

Property & Asset Oversight

04

Family, Education & Medical Concierge

05

Security, Discretion & Crisis Support

06

Events, Experiences & Global Access

View from a private cabin over the Dubai skyline at dusk

Global Advantage

One relationship. One ecosystem.

One dedicated concierge, supported by discreet private tools, coordinates every moving part across jurisdictions. Wherever life moves, you retain one accountable relationship and one clear record.

The House

The people who look after you.

Every request is handled personally by a named member of our team. Our tools only support them.

SJ

Siddhartth Jain

Founder & CEO

Founded Aide & Assist to give discerning families one accountable point of contact for every request. He personally oversees each new client relationship.

HA

Harshit Arora

Errands & Concierge Operations

Coordinates day-to-day requests from first instruction to completion, keeping every detail owned, followed up and clearly communicated.

RR

Rohan Rana

Private Events Manager

Coordinates private celebrations, dinners and gatherings around each client’s priorities, from an intimate table for two to a full weekend.

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Devesh Sharma

Estate Manager

Coordinates household staff, maintenance and trusted suppliers so residences remain ready, well run and free from avoidable disruption.

PS

Paras Sharma

Travel Experience Curator

Shapes journeys around how each client prefers to travel, bringing hotels, experiences and access into one considered itinerary.

SJ

Sanjiv Jain

Private Travel

Coordinates private aviation, chauffeurs and onward logistics so every stage of a journey connects smoothly and discreetly.

Engagement Models

Calibrated to the life you lead.

From responsive concierge to a fully embedded private office — and, for a select few, a relationship by invitation only.

A handwritten note placed beside fresh flowers on a marble console
01

Essential Concierge

Day-to-day lifestyle support, messaging-led and responsive.

02

Signature Lifestyle Management

A dedicated manager orchestrating travel, household and family rhythm.

03

Private Office

Founder and family-office scale — multi-disciplinary, multi-jurisdiction.

04

Ultra Discreet

A limited number of clients. By invitation only.

Begin

Begin with a private conversation about the support your life requires.

Schedule a private consultation

Our office

167-169 Great Portland Street, 5th Floor, London, W1W 5PF

Registered company

Krimson Kraft Lifestyle Ltd
Registered in England & Wales
Company no. 15013142